Smartr is a specialist agency focused on helping forward thinking organisation with
every step of their AI journey - from strategy and first ideas to real, measurable results
Our view
Technology drives business, but people drive success. In an ever-changing environment, you need a trusted partner who understands both of these perspectives but most of all who understands you.
We stand beside you through every phase of your evolution, offering the guidance you need—whether you are solving today’s tech hurdles or planning tomorrow’s business breakthroughs. Big or small, we will handle it all together.
Holistic perspective
AI is reshaping how businesses operate — but to transform true transformation requires more than technology. It needs vision. readiness and people who feel confident embracing new ways of working.
Smartr helps organizations navigate every part of that journey.
From evaluating data and tech stacks, to identifying the right use cases and ensuring compliance, we give companies a solid foundation for AI success.
And equally important — we help teams adopt these tools, building trust, confidence, and real behavioral change.
The result?
AI that delivers measurable value, supported by people who know how to use it.
Our services.
BUSINESS FOCUSED
Helping you navigate the transformation
AI strategy
Readiness assessments
Opportunity mapping, use case exploration and prioritization
AI change management and cultural transformation
FULL SERVICE INNOVATION
Sit back and relax and use a dedicated team tailored to create sustainable results in a cost effective way
Having the right size
All necessary competencies
Working methods based on proven methodologies
TECHNOLOGY FOCUSED
Enabling technical knowledge and capabilies
Data foundation
Data science & advance analytics
ML and AI Engineering
MLops
Agentic AI
Services aligning with your needs in every step along the way
Maturity Levels with respect to Data, AI & Automation
1. Awareness
AI is a strategic domain, yet it lacks defined ownership, objectives, or a roadmap
2. Exploring
Isolated teams or individuals are validating AI concepts via pilot projects and proofs of concept.
3. Integrated
AI is systematically integrated into core processes and products. The data platform, models, and AI-Ops have been standardized.
4. Refining
AI drives innovation, efficiency gains, and new revenue streams. Expertise and culture support continuous improvement.
5. Transforming
AI is embedded in the organization's DNA and forms a core competitive advantage. The organization shapes industry standards and drives ecosystems.
Real world examples.
Trusted, tested and proven in collaboration with some of Swedens top brands. Long term relationships creating long lasting transformation and added business value
A 6 year and ongoing program underpinning a transformative journey among other things resulting in a Insurtech company providing digital, data and ai powered services to the LF federation
A 4 year and ongoing program to transform the whole organisation into becoming data-and AI-empowered
A 4 year and ongoing program in one of the banks most strategic areas, working on all levels from strategy to tech execution
A 1 year project to empower the controlling function in there transformation to a continuous budgeting process. Our contribution comprise of automated data pipelines, storage, reports and AI-technology.
Services to give you what you need, when you need it
Explore & NavigateDecide on direction, ambition and speed
AI strategy
Opportunity mapping
Road map and preparation
AI readiness
Learning, understanding and communication
Execute & TransformGet things done
AI Change management
AI Innovation-, project and program management
Business integration
Technical enablement
Data platform
Development of solutions
Elevate & ScaleTake the next big step in you AI journey
Full-scale AI programs
Commercialization of AI-powered services
Venture studio services
Technical assessments in investment opportunities
The people at Smartr
Erik Lorentzen
+46 737 35 31 53
Robert Nyquist
+46 733 70 44 12
Jonas Sallander
+46 730 75 89 09
Eliza Nordén
+46 707 57 46 83
Anna Nylander
+46 768 89 20 20
Viktor Olsbo
+46 705 33 90 85
Fredrik Ring
+46 722 31 99 82
Arvid Peterson
+46 735 56 83 94
Mattias Sundén
+46 730 79 29 79
Linn Lyster
+46 708 86 72 24
Louise Duker
+46 765 06 44 84
Lisa Sjöblom
+46 703 14 39 01
Sustainability & AI.
At Smartr, we explore sustainability and AI from economic, social and environmental perspectives.
We want to be a positive force in society and believe in the connection between innovation, quality and sustainability – that challenges create strong incentives to think both new and long-term.
With our specialist competence in AI, we want to help companies and organizations solve complex problems and in that way contribute to sustainable development.
We use the UN’s Agenda 2030 as a basis to create understanding, structure and a concrete plan for our sustainability work, and we are also proud members of CSR Västsverige.
Mentorship.
Autumn is approaching, and with it, our mentorship program (edition 2025) is starting! The mentorship is primarily aimed at women and non-binary master’s students, but everyone is welcome to apply. Do you want to get a head start in your career in data and AI, access a supportive and knowledgeable network, and gain insights into working with AI? Take the opportunity to attend exciting lectures and discuss everything from handling your first interview to addressing the gender gap in the industry. The mentorship includes both personal guidance and engaging group sessions.
